Jordan 1 Retro High Off-White Euro (2018)

Air Jordan 1 Retro High Off-White “Euro” (2018)

The Air Jordan 1 Retro High Off-White “Euro” (2018) is a Europe-exclusive release from the landmark Jordan Brand collaboration with Off-White, designed by Virgil Abloh. Released on March 3, 2018, this pair represents a defining moment in modern sneaker culture, blending basketball heritage with high-fashion deconstruction.

Constructed from a premium mix of rubber, leather, cotton, and synthetic materials, the sneaker features a clean white-on-white colourway. The upper is built with white leather and mesh, complemented by Swoosh branding on both sides and subtle blue accents. Classic Air Jordan Wings logos appear on the ankles, grounding the design in OG Jordan DNA.

Signature Off-White details elevate the silhouette, including exposed orange tabs, bold black “AIR” lettering on the midsole, and black “Off-White™ for NIKE” text printed on the side panels. Exposed stitching, layered construction, and industrial design cues complete the deconstructed aesthetic that defines this iconic collaboration.

Highly limited and region-specific, the Off-White “Euro” Air Jordan 1 remains one of the most sought-after releases from the collaboration, prized for its rarity, cultural impact, and timeless design.

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